Automation is
going to be the way forward for online businesses of the 21st century. Those
that automate are going to be the most successful. There is an automation tool
for all possible tasks, from email marketing to paid advertising models. The
trick is to find the automation tools that fit into your lifestyle and business
model. Here are 3 of the better automation tools out there.
#1
– MailChimp
MailChimp is an
email management service that can assist in streamlining email campaigns.
MailChimp is a favorite email automation tool for startups and digital nomads.
It is known for its ease of use and is the biggest email automation tool out
there. Email marketing is still a very lucrative business model. This is
because while people may change their social medial platforms, they tend to
stick with the same email address. So building up an email list is a great way
to keep in touch with potential customers over the long term. Even aside from
pure email marketing, it is always a good idea to maintain an email list to
keep customers regularly engaged. For example, those who are creating a blog
will also need to maintain an email list and MailChimp can assist with this
activity.
#2
– HootSuite
HootSuite is the
perfect platform to automate social media strategies. It can be used to monitor
how your business is doing across different social media platforms such as
Facebook, Twitter, Instagram, and LinkedIn. You can see how your brand is
performing through the simplified HootSuite dashboard. It is also possible to schedule
and update posts as well as to create social analytic reports. The ability to
schedule posts is a powerful feature that many freelancers and business owners
are starting to take advantage of. It can significantly free up time. HootSuite
is free for a basic personal subscription, though there are upgraded premium
options.
#3
– Hubspot
Hubspot is an inbound marketing and sales automation tool that is extremely popular within the online business community. Marketing and sales is a difficult part of any business enterprise, and Hubspot can help to ease the burden. It comes with a free customer relationship management (CRM) system and is free to use. It allows for email marketing and automation, lead generation, analytics, meeting scheduling, customer feedback, and ticketing. Hubspot has a massive online community who are very active and this is a very well-regarded automation tool that can streamline marketing campaigns.
